The latest report from App Annie indicates that after games and messaging applications,travel / transport and streaming video are the most successful ones.
App Annie , a worldwide leader in audience measurement on mobile applications led by the French Bertrand Schmitt, has raised $ 55 millionto build its development on digital platforms. The actor now has 300 employees and has become one of the main references in the field of mobile analytics.
In the latest report of App Annie, a retrospective of 2014, we learn that the European market has changed little last year , comparing its performance to that of countries like the US, South Korea and the United States. “In Europe, smartphone penetration is more important, and equipment level reflects a certain maturity of the market,” explains Olivier Bernard , VP EMEA and Russia App Annie. Hence a low growth of App downloads.
The lessons of this report are quite traditional: we learn that the number of downloads on Google Play rose more than iOS , which is explained by Android Park increasingly important, “but also because Android users tend to download more applications. ” However, the growth of monetization on Android is roughly proportional to the increase in the number of downloads . ” For 2015, it is the emerging markets, BRICS, it will look closely . ” They have seen their mobile audience grow by 120% over last year. We also expect substantial performance among publishers in countries such as Indonesia, Mexico, Turkey and Vietnam.
Unsurprisingly, video game publishers continue to cartoning, whether Supercell King or the French Gameloft . These three European publishers show that mobile, the Old Continent has nothing to envy the American giants. “However, if we look at the number of downloads, American and Asian publishers are more efficient,” he continues. After video games, come messaging applications, be it Facebook, Facebook Messenger, WhatsApp, Line or WeChat, which alone has 468 million active users. Then there are the transport applications and sharing economy, such as Google Maps, Lyft, Uber, Waze or Moovit, including growth in downloads of the first 10 applications in this category all platforms, amounted to 31% between 2013 and 2014.
“Then it’s the steaming video applications publishers who have experienced a good year, “said Olivier Bernard, making such reference to Netflix but citing all applications Replay, such as TF1 or M6 6play . In France, the latter entered the Top 10 of the most downloaded on iOS and Android combined (when excluding games) in front and behind Leboncoin Dubsmash. Internationally, growth download the Top 10 in this category amounts to 44% on last year .
“If then we exclude games, messaging applications, there are the publishers of musical applications like Pandora in the US, or Spotify in Europe.”
It is currently impossible to say that the market for mobile applications, even in Europe, is structured: “The app stores are far from reaching the level of maturity to that of a fixed Internet there are five year old.The market is not stable in the next two years, video streaming will really explode”
